Production of a 10’ Film + 40” clip for UNESCO within the framework of a campaign to enhance traditional crafts in the world.


Summary: 7 « traditional crafts » shot in 7 countries throughout the world. The choice to represent this campaign was based on the symbolic value of its traditional « know-how »:

Copper (France) – Mosaic sculptor (Zelige) (Morocco) – Leather artisan (Italy) – Bronze sculptor (Africa – Burkina-Faso) – Mechanic (Germany) – Watchmaker (Switzerland) – Chef Cook (China – Shanghai) ….


Direction: Stéphane Haskell



. To open the 3rd World Congress on Education under the auspices of UNESCO in Shanghai in May 2012

. Shown on UNESCO’s WebTV

. On SMG’s (Shanghai Media Group) television channels in China and on several Chinese digital platforms (Youku).

. During the advertising campaign in May 2012: Large showing on the advertising screens (giant-size) set up in the center of Shanghai.