Production of a 10’ Film + 40” clip for UNESCO within the framework of a campaign to enhance traditional crafts in the world.
Summary: 7 « traditional crafts » shot in 7 countries throughout the world. The choice to represent this campaign was based on the symbolic value of its traditional « know-how »:
Copper (France) – Mosaic sculptor (Zelige) (Morocco) – Leather artisan (Italy) – Bronze sculptor (Africa – Burkina-Faso) – Mechanic (Germany) – Watchmaker (Switzerland) – Chef Cook (China – Shanghai) ….
Direction: Stéphane Haskell
. To open the 3rd World Congress on Education under the auspices of UNESCO in Shanghai in May 2012
. Shown on UNESCO’s WebTV
. On SMG’s (Shanghai Media Group) television channels in China and on several Chinese digital platforms (Youku).
. During the advertising campaign in May 2012: Large showing on the advertising screens (giant-size) set up in the center of Shanghai.
© doc&roll 2013 - Crédits
Design : Altinaï Petrovitch Njegosh
Frontend : epigraphic